Episode 20

How to Choose Business Software Without Costly Mistakes

Published on: 1st July, 2026

Choosing the wrong software can waste thousands of dollars, frustrate your team, and slow down your business.

In this episode of Giants Helping Giants, Lois Wyant talks with software strategist Dustin Gordon about how small business owners can confidently choose technology that actually supports their growth instead of creating more headaches.

Dustin explains why business owners should focus on their processes before shopping for software, how AI can help evaluate software options, and why owning your digital assets—including your website, domain name, and business accounts—is critical.

Whether you're running a home service company, local business, or growing organization, this conversation will help you make smarter technology decisions that save time and money.

In this episode you'll learn:

• Why most businesses choose software the wrong way

• How to define your goals before buying technology

• Why your business systems matter more than the software itself

• How AI can help research software solutions

• When it's time to upgrade your software

• Why "Done beats perfect" in business technology

• The importance of owning your website, domain, and business accounts

• How to avoid costly software implementation mistakes

Connect with Dustin Gordon:

(Insert website/contact information)

Subscribe for more conversations that help business owners grow stronger businesses.

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0:00 Introduction

0:23 Meet Dustin Gordon

1:20 Helping Small Businesses Use Technology

3:08 How to Choose the Right Software

3:58 Start with Your Business Process

5:38 When to Hire an Expert

6:30 Begin with Your Business Goals

7:44 Breaking Down the Tasks You Need

8:41 Using AI to Research Software

9:26 Should You Start Small or Wait?

11:05 What Working with Dustin Looks Like

12:01 AI and the Future of Small Business

13:35 AI as a Powerful Business Tool

15:26 Own Your Digital Assets

18:16 Final Advice for Business Owners

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About the Podcast

Giants Helping Giants
Giants Helping Giants is a podcast for home service business owners who want to grow smarter, attract better customers, and build stronger companies. Hosted by Lois Wyant, each episode features conversations with entrepreneurs, coaches, and industry experts who help local businesses succeed. The show focuses on practical strategies that HVAC companies, plumbers, electricians, pest control businesses, roofers, solar installers, and other service professionals can use to generate more leads, improve their marketing, and scale their operations. Running a home service business is demanding. Owners are often balancing service calls, managing employees, handling customer expectations, and trying to keep their marketing working at the same time. Giants Helping Giants brings together experienced voices who share proven ideas, systems, and insights that can help contractors grow their businesses with more clarity and less chaos. Episodes explore topics such as contractor marketing strategies, lead generation for service companies, local SEO, automation tools, business systems, customer experience, and leadership for growing teams. The mission of the podcast is simple. Connect local business owners with the people, programs, and strategies that can help them build something bigger. If you run or work in a home service business and want practical ideas that actually work in the real world, this podcast is for you. Learn more at GiantsHelpingGiants.com.

About your host

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Lois Wyant