Episode 19
The Two Marketing Strategies Most Business Owners Ignore
Most business owners are overwhelmed by marketing. Social media, websites, ads, AI, email campaigns, networking events, and countless other options make it difficult to know where to focus.
In this episode of Giants Helping Giants, Lois Wyant sits down with business strategist Jean Kuhn to discuss the two marketing strategies she believes every business owner should prioritize: building real relationships through speaking and staying connected through email marketing.
Jean shares her journey from becoming an entrepreneur in 1985 to buying and turning around two bankrupt businesses, adding more than $100,000 to their bottom line within a year. She explains why many business owners accidentally buy themselves a job instead of building a business, why answering the phone can make or break customer relationships, and how simple marketing habits can create long-term success.
You'll learn why local networking still matters, how to identify your ideal customer, what makes an email newsletter effective, and why authentic human connection remains one of the most powerful marketing tools available.
In this episode:
• Why many business owners stay stuck at break-even
• The difference between owning a business and owning a job
• Why answering the phone is still a competitive advantage
• How speaking can generate more business opportunities
• The power of email marketing for long-term growth
• The five elements of a successful newsletter
• How to build stronger customer relationships
• Lessons learned from turning around failing businesses
• Why helping others is the foundation of success
Connect with Jean:
Jean's Free Gift: https://jeansfreegift.com
Jean@jeankuhn.com
Learn more about JFT Web Marketing:
Subscribe for more conversations designed to help business owners build stronger businesses, stronger relationships, and stronger communities.
#GiantsHelpingGiants #SmallBusinessMarketing #EmailMarketing #BusinessGrowth #Entrepreneurship #MarketingStrategy #LeadGeneration #BusinessSuccess
00:00 Introduction
00:19 Meet Jean Kuhn
00:52 Becoming an Entrepreneur
02:22 Why Small Business Owners Get Stuck
04:15 Franchise Owners vs Business Owners
06:20 Marketing Mistakes Business Owners Make
06:55 Why Speaking Builds Businesses
07:37 Advice for Home Service Businesses
08:05 The Power of Answering the Phone
09:43 AI and Phone Answering Systems
11:38 Understanding Your Ideal Customer
13:24 Why Email Marketing Still Works
14:42 Turning Around Bankrupt Businesses
16:07 Common Email Marketing Mistakes
16:39 The Subject Line That Worked
20:24 Five Elements of a Great Newsletter
23:54 How Often Should You Email?
24:19 Jean's Free Marketing Gift
24:51 A Lesson from Zig Ziglar
25:29 Final Thoughts
