Episode 21

How a Podcast Can Grow Your Local Business

Published on: 8th July, 2026

Most local business owners think podcasts are only for influencers, celebrities, or media companies.

They're wrong.

In this episode of Giants Helping Giants, Lois Wyant talks with podcast strategist D.R. Fay of Mouthy Broad Media about why podcasts have become one of the most powerful marketing tools available for local businesses.

Whether you own an HVAC company, roofing business, pest control company, plumbing company, landscaping business, or another local service company, a podcast can position you as the trusted authority in your community while generating new customers and business opportunities.

D.R. explains why most podcasts fail after only a few episodes, how to avoid "podfade," and how outsourcing production allows business owners to stay focused on serving customers.

Lois also shares two creative podcast strategies specifically for local businesses:

• Become the coach in your industry

• Become the voice of your local community

Instead of chasing sponsorships, you'll discover why your own business should be the primary advertiser on your podcast and how a simple mid-roll promotion can consistently generate leads.

If you've ever wondered whether starting a podcast is worth it, this conversation may completely change your perspective.

In this episode you'll learn:

• Why every business should consider having a podcast

• How podcasts build authority and trust

• Two podcast strategies for local businesses

• Why most new podcasters quit

• How podcasts generate customers without selling

• Audio vs. YouTube podcasts

• Basic equipment you need to get started

• SEO vs. AEO (Answer Engine Optimization)

• Using AI to optimize podcast content

• Why email marketing still matters

• How podcasting supports long-term business growth

If you're looking for practical marketing ideas that help your business stand out in today's AI-driven search world, this episode is packed with actionable advice.

Subscribe for more conversations that help local business owners build stronger companies, attract more customers, and become giants in their communities.

MouthyBroadMedia.com

https://pod.link/1728781644

Mouthybroadmedia@gmail.com

00:00 Introduction

01:00 Meet D.R. Fay

02:05 Why Every Business Should Have a Podcast

03:45 Coaching Through Podcasting

05:00 Become the Authority in Your Town

06:25 How Podcasts Generate Business

07:50 First Steps to Starting a Podcast

10:30 Why Email Marketing Still Matters

13:45 Podcast Equipment for Beginners

17:15 Audio vs YouTube Podcasts

19:15 SEO, AEO and AI Search

20:45 DIY or Hire an Expert

22:10 Final Advice for Business Owners

Want to check your online visibility - send me an email; info@jftwebmarketing.com

Or join me on my weekly webinar: https://gmb.jftwebmarketing.com/register

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About the Podcast

Giants Helping Giants
Giants Helping Giants is a podcast for home service business owners who want to grow smarter, attract better customers, and build stronger companies. Hosted by Lois Wyant, each episode features conversations with entrepreneurs, coaches, and industry experts who help local businesses succeed. The show focuses on practical strategies that HVAC companies, plumbers, electricians, pest control businesses, roofers, solar installers, and other service professionals can use to generate more leads, improve their marketing, and scale their operations. Running a home service business is demanding. Owners are often balancing service calls, managing employees, handling customer expectations, and trying to keep their marketing working at the same time. Giants Helping Giants brings together experienced voices who share proven ideas, systems, and insights that can help contractors grow their businesses with more clarity and less chaos. Episodes explore topics such as contractor marketing strategies, lead generation for service companies, local SEO, automation tools, business systems, customer experience, and leadership for growing teams. The mission of the podcast is simple. Connect local business owners with the people, programs, and strategies that can help them build something bigger. If you run or work in a home service business and want practical ideas that actually work in the real world, this podcast is for you. Learn more at GiantsHelpingGiants.com.

About your host

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Lois Wyant