Episode 13

How Speaking Helps Local Business Owners Get More Clients

Published on: 29th April, 2026

What if one of the biggest unfair advantages left in business is your ability to speak with confidence?

In this episode, Lois talks with Sylvain Haché, founder of Next Level Public Speaking, about why speaking is still one of the most powerful ways to grow a business in an AI-driven world. Sylvain explains how local business owners can use speaking, video, and communication to become more visible, build trust faster, and attract better leads without relying only on paid ads.

They also discuss why confidence should come before scripting, how speaking creates a lasting competitive edge, and why authentic communication matters even more as AI-generated content becomes more common. If you are a local business owner, coach, consultant, or service provider who wants to stand out, this conversation will help you see public speaking in a whole new way.

You will learn how speaking can help position you as the trusted expert in your market, why confidence is not something you get but something you uncover, and how better communication can increase conversions, visibility, and influence.

Watch now and learn why making “noises with your face” may still be one of the smartest business growth moves you can make.

info@sylvainhache.com

https://www.youtube.com/ ⁨@SpeakWithSly⁩ https://www.nextlevelpublicspeaking.com/

https://www.linkedin.com/in/sylvainslyhache/

#PublicSpeaking #BusinessGrowth #LocalBusinessMarketing #CommunicationSkills #SpeakerTraining #EntrepreneurMindset #AIProofBusiness #PersonalBrand #LeadGeneration #MarketingStrategy

00:00 Introduction to Sylvain Haché

00:12 What Sylvain does and who he helps

00:31 Why speaking helps local business owners grow

00:47 The story of dentist A vs dentist B

02:40 Why communication is one of the highest-paid skills

04:08 How speaking starts bringing in inbound leads

05:04 Why speaking becomes unfair over time

05:14 SEO, AI, and generative search visibility

06:04 Why public speaking is an AI-proof advantage

07:09 Real vs fake in the age of AI

08:02 The irony of selling without speaking

09:37 What public speaking really means in business

10:53 How speaking affects decisions and conversions

11:17 Why speaking creates a long-term business advantage

12:01 Sylvain’s story of overcoming a stutter

12:54 Why traditional public speaking training fails

14:16 Confidence first, then message and delivery

15:14 Why speaking in a bad state hurts your message

17:43 Why knowing what to say is not enough

18:23 What fear does before a talk

19:21 You remove what makes you unconfident

21:43 Showing up as your full self

22:37 Confidence first, then what to say

23:06 Final advice for business owners

Next Episode All Episodes Previous Episode

Listen for free

Show artwork for Giants Helping Giants

About the Podcast

Giants Helping Giants
Giants Helping Giants is a podcast for home service business owners who want to grow smarter, attract better customers, and build stronger companies. Hosted by Lois Wyant, each episode features conversations with entrepreneurs, coaches, and industry experts who help local businesses succeed. The show focuses on practical strategies that HVAC companies, plumbers, electricians, pest control businesses, roofers, solar installers, and other service professionals can use to generate more leads, improve their marketing, and scale their operations. Running a home service business is demanding. Owners are often balancing service calls, managing employees, handling customer expectations, and trying to keep their marketing working at the same time. Giants Helping Giants brings together experienced voices who share proven ideas, systems, and insights that can help contractors grow their businesses with more clarity and less chaos. Episodes explore topics such as contractor marketing strategies, lead generation for service companies, local SEO, automation tools, business systems, customer experience, and leadership for growing teams. The mission of the podcast is simple. Connect local business owners with the people, programs, and strategies that can help them build something bigger. If you run or work in a home service business and want practical ideas that actually work in the real world, this podcast is for you. Learn more at GiantsHelpingGiants.com.

About your host

Profile picture for Lois Wyant

Lois Wyant