Episode 10

How Press Releases Can Get Your Business on Page One of Google

Published on: 22nd April, 2026

Most small businesses are missing one of the easiest ways to rank on Google—and it’s not what you think.

In this episode of Giants Helping Giants, Lois Wyant interviews Brian Gregory, a press release marketing expert, about how press releases can help you get on page one of Google, build authority, and generate consistent visibility for your business.

Brian shares why traditional marketing falls short, how press releases create powerful backlinks, and how you can use them to dominate search results—even in competitive markets. He also introduces the “Yes Test,” a simple way to understand why customers say yes (or no) to your business.

If you're a local service business owner looking for more leads, better SEO, and a way to stand out online, this episode will give you a strategy most of your competitors are not using.

Watch now to learn how to turn simple announcements into powerful marketing assets that keep working for you long after they’re published.

🔗 Watch the full episode: https://youtu.be/zZoiv8OhqD4

https://admanity.com/news

https://www.linkedin.com/in/briangregoryadmanity/

https://admanity.com

www.FreeYesTest.com

bgreg@admanity.com

00:00 Why press releases are a powerful SEO tool

00:39 Meet Brian Gregory

01:00 What most businesses get wrong about marketing

01:40 The Yes Test and why customers say yes

03:36 Why emotion beats facts in marketing

05:08 Press releases then vs now

07:04 Why being searchable matters more than ever

08:32 How press releases help you rank on page one

09:21 What you can write press releases about

10:37 Why page one matters for your business

13:20 How to prepare before writing a press release

14:00 Keyword strategy that actually works

18:00 Using AI to write press releases (and common mistakes)

20:41 Why digital PR is a powerful marketing weapon

22:32 How to stand out as the leader in your market

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About the Podcast

Giants Helping Giants
Giants Helping Giants is a podcast for home service business owners who want to grow smarter, attract better customers, and build stronger companies. Hosted by Lois Wyant, each episode features conversations with entrepreneurs, coaches, and industry experts who help local businesses succeed. The show focuses on practical strategies that HVAC companies, plumbers, electricians, pest control businesses, roofers, solar installers, and other service professionals can use to generate more leads, improve their marketing, and scale their operations. Running a home service business is demanding. Owners are often balancing service calls, managing employees, handling customer expectations, and trying to keep their marketing working at the same time. Giants Helping Giants brings together experienced voices who share proven ideas, systems, and insights that can help contractors grow their businesses with more clarity and less chaos. Episodes explore topics such as contractor marketing strategies, lead generation for service companies, local SEO, automation tools, business systems, customer experience, and leadership for growing teams. The mission of the podcast is simple. Connect local business owners with the people, programs, and strategies that can help them build something bigger. If you run or work in a home service business and want practical ideas that actually work in the real world, this podcast is for you. Learn more at GiantsHelpingGiants.com.

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Lois Wyant